Validation campaign

Data driven results to support your idea

Before you start implementing your idea you need to make reasonably sure that your idea has merit. To do so, you need to validate your product.


Major Benefits


Estimate the market

Analyse the growth, value proposition and ultimate ROI with increasing level of confidence


Test early adopters

Build early relationships with customers to get feedback


Time and cost efficiency

Create the right solution to the problem in shortest time.


What’s included in the validation campaigns

Validation process

To carry out our product validation processes, we use both quantitative and qualitative approaches combined with our years of experience. We also do not hesitate to get into the thick of it by helping with both analysing and collecting data through conducting research, interviews and the like.

Your roadmap

We guide you through this process. Depending on where you stand, we hold a workshop or design sprint adapted to your needs and use this input to create a vision for your MVP.

stage 1

Design sprint


You have a problem to solve. Various ideas and designs have been tested to create the first prototype.

stage 2

Validation campaign

you are here

The product prototype was tested in multiple iterations by early adopters. You gathered feedback and tested customer demand.

stage 3

Scope workshop

next stage

You reduce the scope to the core features to give users the maximum value. A functional concept and a roadmap is created.

stage 4

Minimum Viable Product (MVP)

next stage

Developing in sprints and testing the MVP with focus groups and test customers before launching in the market.

stage 5

Go to market strategy

next stage

Building on the previous insights – we develop a strategy to acquire first 5, 50, 500….50’000 customers.

stage 6

Product market fit

next stage

Never ending cycle of continuous learning and collection of insights to develop & improve your product.

Aligned with the lean startup methodology

Once we validate your product as an optimal market fit, we can go to market using:

  • A lean and iterative approach
  • A strategy tuned to your financing stage
  • Data-driven decisions, always

Our services

Develop your business with what.

Frontend development
Responsive and browser-/ device-compatible web frontend applications with backend integrations.
Community building
Monitoring of the YouTube, Facebook, Twitter, LinkedIn and Instagram social accounts.
Blockchain solution
Building blockchain projects with distributed apps (dapps) and backend integrations on Ethereum others networks.
UX & UI Design
Designing the user experience of the digital product and website.
Guiding you through the process from defining the scope of the product, while keeping features minimal so it can released quickly.
Lean brand development
Creating corporate brand identity by deciding colours, typography and application following the branding guidelines.
Building clickable prototypes, help testing them with users and start the design approach.
Product validation
Validating your product using a quantitive and qualitive step-by-step process.
Digital project management
Managing digital projects from concept to execution using a SCRUM-based approach.
Digital marketing audit
Assessment of current brand positioning and guidance on future marketing strategies.
Web & analytics reporting
Powerful web and app analytics including Google Analytics, Tag Manager and Data Studio.
CMS website development
Relaunching customised websites that are responsive and aesthetically pleasing.
Page speed optimisation
Faster page loading times to improve overall performance of the website.
Mobile app development
Native app development from product validation to app store launch.
Web development
Scalable and performant web applications that are user-friendly for your customers.
Google Ads
Lean and semi-automated set up and management of paid ads.
LinkedIn ads
Effective lead generation campaigns for businesses on the largest professional network.
Facebook ads
Creative production and performance optimisation to reach prospects on Facebook & Instagram.
Marketing automation
Data-driven and rules based automation concepts and implementation.
Influencer marketing
Content and campaign collaborations with our known or new influencers, both local and international.
SEO & content marketing
Technical and content optimisation for maximum visibility on search engines.

about us

Working together

Here are some of our ground rules and values that help us constantly deliver.
New work

Our communication and management is based on remote first approach. That’s why we use modern productivity & communication tools. You’ll be invited to join our systems to benefit from our proven setup.


We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.


We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.


What is a validation campaign?

Product validation testing is an important step after the MVP definition and helps founders understand how real customers respond to the product or value proposition. Providing the analysis, data finding and estimations for investors to have in depth knowledge of the product, supporting you towards your funding.

We’re a startup. Can we afford you?

How can we start?

What industries do you cover?

Do you invest in startups or do work for equity?