As of January 1, 2026, what. is an official Mailchimp Pro Partner and that means something concrete for organisations in Switzerland looking to get more out of their email marketing.
The partnership isn’t just a badge. It’s a signal that what. has the platform expertise, the certified knowledge, and the track record to help clients build marketing systems that actually perform.
What the Mailchimp Pro Partner status actually means
The Mailchimp Pro Partner designation is the highest tier in the Mailchimp partner programme. To reach it, an agency needs to hold Mailchimp Academy certifications – covering platform foundations, email automation and/or email marketing – and demonstrate consistent, advanced work across client accounts.
In practice, that means what. AG can now support clients with:
- Marketing automation and personalised customer journeys
- Advanced audience segmentation and behavioural targeting
- CRM integration and data synchronisation
- Performance reporting and campaign optimisation
It also unlocks direct access to Mailchimp partner managers, priority support, and early access to new platform features. For clients, that translates to faster problem-solving and better results.
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Who are we?
Founded in 2015, what. AG is a Swiss digital agency that helps organisations transform their marketing through strategy, creative, and performance. The team combines marketing technology, data, and design to drive measurable business growth.
The focus has always been on building marketing systems that scale – not one-off campaigns, but structured approaches that connect the right message to the right audience at the right time. The Mailchimp Pro Partner status fits directly into that philosophy.
Why marketing automation is worth taking seriously
Email marketing has shifted significantly. The days of blasting a newsletter to your entire list and hoping for the best are largely over – at least for organisations that want to grow efficiently.
Today, the most effective email programmes run on automation. That means welcome sequences that onboard new leads, re-engagement flows that win back dormant customers, and triggered messages that respond to real behaviour – not just a calendar date.
This kind of digital marketing automation allows organisations to personalise communication at scale, nurture leads over time, and free up their team from repetitive manual tasks. The result is a marketing engine that runs in the background and consistently delivers.
Mailchimp is a strong platform for exactly this – particularly for small to mid-sized organisations that want robust automation without the complexity of enterprise-level tools. But getting the most out of it requires knowing the platform well. That’s where certified expertise makes a real difference.
What this means for organisations in Switzerland
Switzerland doesn’t have a shortage of agencies that claim to “do Mailchimp.” What’s rarer is certified platform expertise combined with strategic thinking about how email fits into a broader growth model.
As a Mailchimp Pro Partner, what. can help clients move from basic newsletter sends to fully integrated marketing programmes – connected to CRM data, segmented by behaviour, and measured properly. Whether you’re starting from scratch or trying to improve an existing setup, the gap between “email goes out” and “email drives revenue” is usually a strategic one, not a technical one.
If you’re unsure where your current marketing stands, a growth strategy assessment is a good place to start.
What comes next
Data-driven marketing and automation aren’t going anywhere. If anything, the expectations from customers – and the tools available to meet them – are getting more sophisticated every year.
what.’s goal is straightforward: help organisations turn Mailchimp from a sending tool into a long-term growth engine. That means smarter segmentation, better automation, and marketing that’s actually connected to business outcomes.
If that’s something your organisation needs, we’d love to talk.
