Validation campaign
Data driven results to support your idea
Process
Major Benefits
Approach
What’s included in the validation campaigns
By validating your product we help you sharpen the focus of your products, gather valuable insights on where to focus your MVP, and avoid unnecessary design and development iterations.
Validation process
To carry out our product validation processes, we use both quantitative and qualitative approaches combined with our years of experience. We also do not hesitate to get into the thick of it by helping with both analysing and collecting data through conducting research, interviews and the like.
Your roadmap
We guide you through this process. Depending on where you stand, we hold a workshop or design sprint adapted to your needs and use this input to create a vision for your MVP.
Design sprint
You have a problem to solve. Various ideas and designs have been tested to create the first prototype.
Validation campaign
The product prototype was tested in multiple iterations by early adopters. You gathered feedback and tested customer demand.
Scope workshop
You reduce the scope to the core features to give users the maximum value. A functional concept and a roadmap is created.
Minimum Viable Product (MVP)
Developing in sprints and testing the MVP with focus groups and test customers before launching in the market.
Go to market strategy
Building on the previous insights – we develop a strategy to acquire first 5, 50, 500….50’000 customers.
Product market fit
Never ending cycle of continuous learning and collection of insights to develop & improve your product.
Aligned with the lean startup methodology
Once we validate your product as an optimal market fit, we can go to market using:
- A lean and iterative approach
- A strategy tuned to your financing stage
- Data-driven decisions, always
Our services
Develop your business with what.
about us
Working together
FAQs
What is a validation campaign?
Product validation testing is an important step after the MVP definition and helps founders understand how real customers respond to the product or value proposition. Providing the analysis, data finding and estimations for investors to have in depth knowledge of the product, supporting you towards your funding.