Shopify Summer 2026 Edition dropped 150+ updates – and most merchants will change nothing. That's a problem: some deadlines have already passed, and one structural shift is quietly deciding which shops AI surfaces and which it doesn't. Here's what actually requires action right now.

Most Shopify merchants are still fine-tuning their checkout. Meanwhile, the purchase decision has moved elsewhere – into a chat window, before shoppers ever reach your store. AI agents now gatekeep discovery, and Shopify's legacy checkout is already gone. Fix both, or polish a storefront nobody reaches.

Most Shopify merchants obsess over recovery emails while their checkout quietly pushes buyers away at the worst moment. The real problem isn't that people abandon — it's why. Fix checkout friction first, recover what's genuinely recoverable second. Here's the order that actually works.

Most DACH merchants skip the post-purchase page, assuming extra offers will annoy customers — but that hesitation costs revenue daily. This moment actually converts best: trust is established and payment is captured. One relevant offer, one tap, and your AOV grows without touching traffic.

Most Shopify merchants pour budget into traffic while every order quietly underperforms. The real growth lever isn't more visitors – it's a bigger basket. From bundles to free shipping thresholds, a few small changes can lift revenue by 20% without spending a franc on ads.

Metro Boutique – one of Switzerland's best-known street fashion brands – was spending CHF 250,000 a year just to keep an outdated NopCommerce system running. Every campaign, every content tweak, every small change needed a developer. Here's what was really holding the team back – and how what. moved things forward.

Migrating from PrestaShop to Shopify is impactful – but only if timing and execution are right. PrestaShop's open-source flexibility has a hidden cost: every patch, module conflict, and server update drains your team. This guide covers what's specific to this migration: from restructuring catalogues to configuring Swiss VAT and TWINT.

Migrating from Odoo to Shopify isn't switching platforms – it's extracting your storefront from a full ERP. From variant mismatches to pricelist logic with no Shopify equivalent, most guides skip the real challenges. Discover what transfers cleanly, what needs rebuilding, and whether a hybrid setup is the smarter path for your business.

Switching from WooCommerce to Shopify means leaving behind plugin conflicts, security patches, and downtime for good. This guide covers what transfers, what doesn't, realistic costs, and what Swiss merchants need from day one. Whether you're considering Shopify or Shopify Plus – you'll find the expert insights to make the right call.

Anyone switching from BigCommerce to Shopify benefits from over 15,000 apps, native CHF support and an intuitive backend – a real advantage for Swiss merchants. Whether you choose Shopify Plus or the Standard plan, the e-commerce migration can be carried out in clear stages without any loss of SEO.