• Free advertising with YouTube skippable ads, deliver your message in first 5 seconds, you only pay when people click on watch more, 90% of people won’t
  • Hashtags on Instagram aren’t just for images. Try and include one relevant hashtag in your Instagram story as well for the opportunity for your image to be featured on the hashtag story – allowing you to reach a wider audience outside of your followers
  • On Facebook target a broader audience with a small budget, this way the bidding mechanism will look for cheaper CPM – meaning lower CPC for you.

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