Leading brands choose Shopify Plus to power their online stores. Billion-dollar startups use it to scale fast. Heritage brands rely on it to modernise their shopping experience. Innovative businesses turn to it for flexibility and growth.

No matter their industry, they all have one thing in common: Shopify Plus helps them create seamless shopping experiences that keep customers coming back.

We’ve gathered the best Shopify Plus stores of 2025. Each one comes with key takeaways you can use to improve your own store and reap real results.

What is Shopify Plus & Why Do Brands Use It?

Shopify Plus is a more powerful version of Shopify, built for fast-growing businesses that need extra flexibility and support. It handles large product catalogs, high order volumes, and complex operations with ease. With advanced tools like Shopify Flow and Launchpad, plus dedicated account management, it helps businesses scale smoothly while keeping the shopping experience seamless.

Many Shopify Plus customers switch from other platforms because they want:

• Better handling of busy sales periods
• More ways to customise their store
• Direct support from a dedicated manager
• Tools that automate repetitive tasks
• Ability to sell across multiple channels

At ~$2,300/month, it’s ideal for brands ready to scale.

Shopify Plus vs. Other Ecommerce Platforms

How does Shopify Plus stack up against other options? Here’s a simple breakdown:

In a nutshell:

• Shopify Plus is the easiest to set up and manage.
• More cost-effective than enterprise-level alternatives.
• Great for scaling brands without heavy tech investment.
• No deep technical skills required.

To learn more about the differences between the two biggest e-commerce platforms, check out our Shopify Plus vs Magento article where we discuss these two in more detail.

Top Shopify Plus Stores & What Sets Them Apart

We’ve handpicked real Shopify Plus merchants that showcase speed, style, and seamless shopping experiences across various industries.

Depending on the industry you operate in, there’s a lot to learn and takeaway from, which is why we dived into the following niches:

• Fashion & Apparel
• Beauty & Skincare
• Tech & Electronics
• Food & Beverage
• Luxury & High-End

1. Fashion & Apparel Shopify Plus Stores

1.1 Gymshark

This fitness brand started in a garage and grew into a billion-dollar company using Shopify Plus.

The website is built for speed and simplicity. The homepage immediately highlights bestsellers and new arrivals, reducing the time it takes for customers to find products. The navigation is simple, with filters that help users shop by category, collection, or even workout type.

The checkout process is optimised, with express payment options that minimise steps. This setup ensures a smooth purchase journey, keeping the focus on buying rather than browsing.

What works:

• Clean design that makes products look great
• Fast experience on mobile phones
• Smart organisation of product categories
• Shopping options for customers worldwide

Gymshark’s success highlights how focusing on mobile performance and clean design can transform a small business into a global phenomenon.

1.2 Allbirds

Allbirds uses Shopify Plus to showcase their eco-friendly mission while making it easy for customers to buy their sustainable shoes.

The website strips away unnecessary clutter, making it easy to shop without distractions.

The product pages present only the most relevant details—materials, sustainability impact, and colour choices—without overwhelming the customer. A side-scrolling image gallery keeps visuals engaging without requiring extra clicks.

The checkout process is clear and fast, encouraging impulse purchases.

This approach shows how a minimalist design can keep the focus on products while maintaining brand storytelling.

Standout features:

• Product pages that show off eco-friendly materials
• Simple checkout that keeps customers buying
• Custom subscription options
• Tool that shows each product’s environmental impact

Allbirds demonstrates that weaving sustainability directly into the shopping experience creates both brand authenticity and customer loyalty.

1.3 Rohner Socks

Rohner Socks is a Swiss brand known for high-quality performance and everyday socks, offering specialised designs for sports, outdoor activities, and daily wear.

The online store is structured to help customers easily find the socks they need, whether for hiking, skiing, business, or casual use.

The website stands out for its clear product categorisation and detailed filtering options. Customers can shop by activity, material, or sock type. This makes it simple to choose based on comfort, durability, or performance requirements.

Each product page includes high-quality images, fabric composition, and key benefits, ensuring customers know exactly what they are purchasing.

A key feature is the focus on technical innovation, with dedicated sections explaining Rohner’s advanced sock technology, such as moisture-wicking fabrics and pressure-free seams. The site also highlights bundled offers and seasonal promotions to encourage larger purchases.

What works:

• Easy-to-use filtering options 
• Clear product descriptions 
• Explains advanced materials and design elements that enhance sock performance.
• High-quality images showcase socks from multiple angles.
• Discounts for bulk purchases encourage higher order values.

Rohner Socks’ online store combines functionality with a strong brand identity, ensuring that customers can quickly find socks suited to their lifestyle. By focusing on technical innovation, clear categorisation, and a premium shopping experience, the site makes high-performance socks easy to explore and purchase.

2. Beauty & Skincare Shopify Plus Brands

2.1 Kylie Cosmetics

Kylie Cosmetics relies on Shopify Plus to handle massive traffic spikes during product launches that would crash most other websites.

Kylie’ s site is optimised for high-speed, high-demand shopping. Product pages feature large images and concise descriptions, with a strong emphasis on urgency—showing stock availability and “selling fast” labels.

The site’s real strength is in handling extreme traffic spikes during launches. It ensures unencumbered experience even when thousands of customers are checking out simultaneously.

The checkout flow prioritises speed. This allows users to buy in just a few taps, reducing abandoned carts.

Key strengths:

• Manages millions of visitors during new product launches
• Handles quick sellouts without crashing
• Shows off products with great photos and videos
• Keeps track of inventory during flash sales

Kylie Cosmetics’ approach proves that technical infrastructure is just as important as marketing when launching products with massive demand.

2.2 ColourPop Cosmetics

ColourPop creates fun, interactive beauty shopping on Shopify Plus while keeping their products affordable for everyone.

The website feels playful and interactive, making it more than just a standard beauty store.

The “Try It On” feature lets customers see how products look before buying and removes guesswork in their purchasing decision. Product bundling options are clear, and customer reviews add trust. These features create an experience that mimics in-store shopping, helping customers feel more confident in their choices.

What works:

• Tools that let you see how products look
• Smart product suggestions
• Content from real customers
• Ways to build your own product bundles

ColourPop shows that interactive features and user-generated content can create engaging experiences even at affordable price points.

2.3 LUSH Switzerland

LUSH Switzerland brings the brand’s signature fresh, handmade cosmetics to an engaging online shopping experience. Known for ethical sourcing and innovative products, the online store ensures customers can explore and shop with ease.

The website creates an immersive and sensory-driven shopping experience. High-quality visuals, detailed product descriptions, and ethical sourcing information make shopping feel as engaging as visiting a physical LUSH store. The site also highlights sustainability efforts, showing customers exactly how their purchases support eco-friendly practices.

The product pages are well-structured. Interactive elements like “Naked Packaging” filters help customers find the right products while reinforcing LUSH’s commitment to reducing waste.

What works:

• Each product page explains key ingredients.
• Packaging-free shopping options are easy to filter and explore.
• High-quality images and videos bring textures and scents to life.
• Simple, mobile-friendly process makes ordering fast and easy.

LUSH Switzerland shows how an online store can reflect a brand’s values and in-store experience while making shopping informative and enjoyable.

3. Tech Shopify Plus Clients

3.1 Medidor

Medidor is a Swiss retailer specialising in medical devices, healthcare equipment, and diagnostic tools. The online store is designed to help healthcare professionals and individuals quickly find reliable medical solutions with clear product information and structured navigation.

The website stands out for its well-organised product categories and detailed product descriptions. Customers can browse by device type, medical application, or brand.

Each product page includes technical specifications, usage instructions, and certification details, ensuring buyers can make informed decisions.

A key feature is the focus on professional-grade equipment, with clear distinctions between products for home use and those for medical practitioners. The site also offers bulk purchasing options and B2B services, catering to clinics, hospitals, and healthcare providers.

What works:

• Structured navigation to easily find devices based on medical needs.
• Clear specifications, certifications, and usage guidelines help customers choose the right equipment.
• Trust-building design with a clean, professional layout that reinforces reliability and expertise.

Medidor’s online store prioritises clarity, reliability, and ease of use, ensuring that healthcare professionals and individuals can quickly find the right medical equipment. By focusing on detailed product information, structured navigation, and professional-grade solutions, the website creates a trustworthy and efficient shopping experience.

3.2 Brooklinen

Brooklinen turns everyday bedding into exciting purchases through Shopify Plus’s ability to create personalised shopping experiences. They are taking a tech-smart approach by:

• Clever product bundling options
• Subscription delivery for basics
• Real-time tracking of products across warehouses
• Shopping experiences tailored to each customer

Each product page explains fabrics and materials in a clear, easy-to-understand way. The “Build a Bundle” tool encourages bigger purchases by making it simple to mix and match products. Personalised recommendations help customers find what they need.

Their approach shows how personalisation and smart bundling can transform commodity products into distinctive brand experiences.

4. Food & Beverage Shopify Plus Stores

4.1 Death Wish Coffee

Death Wish Coffee went from Shark Tank fame to cult coffee status by using Shopify Plus to power subscriptions and global shipping. They use their Shopify Plus company to: 

• Run coffee subscription deliveries
• Sell to customers worldwide
• Help customers find products through quizzes
• Build loyalty with repeat customers

The website makes it easy for customers to buy again. Subscription options are easy to find, and a short quiz helps new customers choose the right coffee. Bold visuals make the brand feel exciting. Checkout is quick, and reordering takes just one click. Such a setup is ideal for brands that rely on repeat customers.

Death Wish Coffee’s growth illustrates how subscription models can provide stability while interactive quizzes help customers find exactly what they need.

4.2 Rausch

Rausch Chocolate is a premium chocolatier known for its high-quality, single-origin chocolates. The brand’s online store reflects this craftsmanship. It offers an elegant and well-structured shopping experience that highlights the richness and purity of its products.

The website makes it easy for customers to explore chocolates by origin, cocoa percentage, and collection. Each product page provides detailed descriptions, tasting notes, and information on cocoa sourcing.

What works:

• Clear product categorisation 
• Each product page highlights the origin and craftsmanship behind the chocolate.
• Tasting notes and pairing suggestions to customers choose the best chocolates for their preferences.
• A premium, uncluttered layout enhances the brand’s luxury feel.

Rausch Chocolate’s online store balances luxury with usability, making it easy for customers to discover and appreciate fine chocolates. By combining educational content with intuitive navigation, the site creates an engaging and informed shopping journey.

4.3 Sponser Sport Food

Sponser Sports Food is a leading Swiss brand offering high-quality supplements for athletes and active individuals.

The online store is designed to help customers quickly find the right products based on their sport, goal, or dietary needs. This allows the user to quickly identify the best product for their needs.

The website stands out for its structured navigation and educational approach. Customers can explore products by category, such as endurance, muscle building, or recovery. Each product page includes detailed nutritional information, usage recommendations, and scientific insights, helping shoppers make informed choices.

A key feature is the product finder tool, which guides users to the best supplements based on their specific goals. The site also offers expert articles and training guides, reinforcing Sponser’s authority in sports nutrition.

What works:

• Goal-based navigation allows customers to shop based on their sport, fitness objective, or dietary needs.
• Detailed product pages breaking down ingredients, benefits, and best use cases.
• Product finder advisors help users select the right supplements with ease
• Clean, performance-focused design with a simple layout and clear calls to action

Sponser Sports Nutrition’s online store combines expert knowledge with intuitive navigation, making it easy for athletes to find the right supplements. By focusing on education, product customisation, and goal-driven shopping, the site delivers a highly effective e-commerce experience.

5. Luxury & High-End Shopify Plus Websites

5.1 Rebecca Minkoff

Rebecca Minkoff connects online and in-store luxury experiences through Shopify Plus, creating a premium brand feel at every touchpoint through:

• Connected online and in-store shopping
• Virtual showroom experiences
• Personalised style suggestions
• Premium customer service

Rebecca Minkoff’s site feels like a high-end store.

Large images let customers see details up close. Virtual styling tools suggest outfits, creating a personal shopping experience. Customers can check online and in-store stock, making it easy to shop however they prefer. This setup makes luxury shopping feel smooth and personalised.

Rebecca Minkoff’s approach demonstrates that luxury experiences depend on seamless connections between digital and physical touchpoints, not just premium pricing.

5.2 Manitobah Mukluks

Manitobah Mukluks preserves Indigenous culture while growing globally using Shopify Plus’s flexible content and customization tools. The brand stands out with:

• Authentic storytelling through rich content
• Options to customise products
• Focus on cultural heritage
• Programs that support their community

The site uses rich visuals and videos to show the craftsmanship behind each product. A customisation tool lets customers personalise their footwear. The layout makes it easy to shop while learning about the brand’s cultural roots. This approach builds a deeper connection with customers.

Manitobah Mukluks’ success proves that authentic cultural storytelling and community support can become powerful differentiators in a crowded marketplace.

5.3 Paani

Paani is a Swiss retailer offering a wide selection of Protest sportswear, specialising in outdoor and winter apparel.

They use Shopify Plus to make it easy for customers to find high-performance clothing for skiing, snowboarding, and other outdoor activities.

The website stands out for its well-organised navigation and strong product filtering options. Customers can browse by category, season, or collection, allowing them to quickly find the gear they need. Each product page includes detailed specifications, size guides, and high-quality images, ensuring that shoppers can make informed decisions.

A key feature is the seasonal focus, with dedicated sections for winter sports and summer collections.

The site also includes sale sections and special promotions, helping customers find great deals on high-quality sportswear.

What works:

• Products are sorted by activity, season, and collection for easy browsing.
• High-quality images, size guides, and material breakdowns help customers choose the right fit.
• Strong filtering options
• Special discounts and sale items are easy to find.

Paani’s online store delivers a smooth and practical shopping experience for sportswear enthusiasts. By combining clear navigation, detailed product information, and seasonal collections, it makes finding the right gear for outdoor activities both quick and enjoyable.

5.4 MVMT Watches

MVMT built a $100 million watch brand on Shopify Plus by telling compelling stories and creating smooth shopping journeys. They use their Shopify Plus store to:

• Tell engaging stories about their products
• Offer helpful ways to filter products
• Suggest related products effectively
• Build programs that keep customers coming back

The homepage has strong visuals that tell the brand’s story. Product pages are clean, with smart filtering options to compare styles. Express checkout options like Apple Pay and Google Pay make buying simple. This setup reduces friction and speeds up the purchase process.

MVMT Watches’ success demonstrates the power of storytelling and thoughtful product filtering in building a focused, category-defining brand.

Now, let’s look at what design elements all of these top performing stores have in common!

Key Design Elements That Make Shopify Plus Brands Successful

After examining these standout stores, we can spot some clear patterns about how they create exceptional shopping experiences. 

Clean layouts that focus on products:

• Less clutter, more space
• Bold text that guides your eye
• Thoughtful color choices that match the brand
• Focus on showing products clearly

Mobile-first design:

• User friendly, easy navigation using your thumb
• Simplified checkout on phones
• Same experience across all devices
• Fast loading even on slower connections

Personalised user experience that feels helpful, not creepy:

• Smart product suggestions
• Content based on your location
• Helpful account pages

Super easy checkout process:

• Few forms to fill out
• Multiple ways to pay
• One-click buying for returning customers
• Clear steps showing your progress

The most successful Shopify online stores prioritise simplicity, speed, and customer convenience. 

While these design principles work on any ecommerce business, they’re particularly evident in how top shopify brands structure their digital shopping experiences.

The design elements these successful ecommerce stores share aren’t just theoretical – they’ve helped real brands achieve remarkable growth. Now, let’s take a look how you can create such a store yourself.

How to Build a Shopify Plus Store Like a Pro

Creating a standout ecommerce brand takes smart planning. 

But the good news? You don’t need a massive budget or a huge team to achieve this. You just need the right strategy. 

Here’s how to create a high-performing ecommerce platform that keeps customers coming back.

1. Nail the Foundation

Before you scale, get the basics right:

• Design for clarity, not clutter – A clean, easy-to-navigate store builds trust and improves the customer experience which boosts conversions.
• Work with Shopify Plus experts – The right partners help you unlock the ecommerce solution’s full potential.
• Keep branding consistent – Colors, fonts, and messaging should feel seamless across your entire store.

2. Prioritise User Experience (UX) Over Flashy Features

• Speed over style – A beautiful store means nothing if it’s slow. Optimise for fast load times.
• Make navigation effortless – Reduce clicks to checkout and streamline the shopping journey.
• Ensure accessibility – Your store should be easy to use for everyone, including those with disabilities

3. Leverage Shopify Plus’ Exclusive Features

• Use Shopify Flow to automate tasks – Streamline tasks like order tagging and email triggers.
• Optimise checkout – Customise your checkout for fewer drop-offs and higher conversions.
• Plan product launches with Launchpad  – Use Launchpad for seamless product drops and promotions.
• Connect all your selling channels

4. Turn One-Time Buyers into Loyal Fans

• Recover lost sales – Set up abandoned cart reminders to bring store leads back.
• Make it personal – Offer tailored recommendations based on shopping behavior.
• Create unforgettable post-purchase experiences – Fast shipping, thoughtful packaging, and loyalty perks keep customers hooked.

5. Build for Growth from Day One

• Plan for global expansion – Make sure your Shopify Plus store supports multiple currencies and localised experiences.
• Choose scalable apps – Invest in tools that grow with your business, not ones you’ll outgrow in months.
• Optimise inventory management – A solid system prevents overselling and stockouts.

Remember: Success on Shopify Plus isn’t just about the platform – it’s about how you use it. 

Focus on seamless shopping experiences, automation, and smart scaling, and you’ll build a store that not only grows but thrives. 

Conclusion: Is Shopify Plus Right for Your Brand?

The best Shopify Plus stores share common traits: great user experience, smooth operations, and a strong brand identity. But is it the right platform for you?

Shopify Plus makes most sense for businesses who:

• Are growing fast and need reliable infrastructure
• Want advanced features without huge technical headaches
• Want to focus on strategy, not maintenance
• Need to move quickly and make changes fast

For brands at the right stage, Shopify Plus can help them to scale effortlessly, offering the tools and flexibility needed to create smooth, high-converting shopping experiences. 

Ready to see if Shopify Plus could work for your business? Book a free consultation with our ecommerce experts. We’ll help you figure out if it’s the right fit for your goals.