Our Mission

We work with modern companies to build their digital business and make them commercially successful by combining the technical, marketing and business expertise of our international team.

Our Story

what. was founded out of our passion for building digital businesses and making them commercially successful.

We regularly meet founders and CEOs who have strong domain expertise, but need help with their online sales, go to market or broader digital strategy. What’s more, traditional digital agencies rarely fit into the lean startup development methodologies. We decided to change this.
Noticing that there was a gap in the market for a service provider for lean companies, what. was founded in 2015 and quickly became a trusted partner for many new companies in Switzerland and abroad. We are now one of the leading growth hacking agencies for modern companies, with a distributed team of over 30 professionals in 13 countries.

With a focus on the end customers, we help companies build their digital business through growth hacking and new product development.

Swiss with global connections

We have strong links to the Swiss startup ecosystem and our international mindset brings diversity and creativity to every project. We work closely with startups, modern companies, corporate innovation departments, investors, accelerators and incubators all over the world – providing mentorship, workshops and our services.

View our services

Our Philosophy


We get to know your business and add value where you need it the most

User focus

We learn from user feedback, and we know the user always wins


We prefer prototyping and testing to writing specifications

No jargon

We ensure our digital expertise is accessible and easy to understand

Our Team

We couldn’t do what we do without our hardworking global team

Languages covered: English, German, French, Italian, Spanish, Dutch, Polish, Russian and Chinese

Global Locations

Our Stack


A cloud based collaboration tool that allows us to reduce email traffic, improve transparency and increase speed of communication between team members and clients.

Sprout Social

A powerful social media management tool that allows us to seamlessly manage multiple social media accounts from one place.

Google Apps

With open interfaces and cutting edge technology, the whole Google Suite allows us to work productively and collaborate with our customers and internal teams.


A CRM and marketing tool that we utilise to help our clients with their automated inbound marketing needs

Django CMS / Django

A powerful web application framework based on Python, positioned as the web framework for perfectionists with deadlines. DjangoCMS builds on top of Django and is a modern, cost-efficient and enterprise-ready CMS.


An extremely versatile Content Management System (CMS) with a good use of bespoke web development we can push to the limits.


A project management and source code management tool, Gitlab helps to keep our teams organised and running efficiently.


Our preferred search analysis tool that enables us to conduct backlink analysis and track improvements for our SEO campaigns

Our Partners

Enough from us, here’s what our clients say

MVP app development – Stöckli
swisspeers Fintech Startup – SEO project
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